NAR's e-PRO® certification provides high-level Internet marketing and social media theory with practical suggestions for its implementation in a consistent manner. Students will learn how to interact with their desired markets and to position themselves as trusted advisors and valued members of their online communities.  

The course addresses concepts of intellectual property, copyright, fair use, and plagiarism, as well as ways that students can protect the content they create. The tools available to real estate salespeople to market, brand themselves, and communicate with consumers are simple and easy to use, but like any tools, can cause damage if you're not careful. Students will learn where potential "land mines" are and how to avoid tripping them. 

How to use social media strategy appropriately and responsibly to protect themselves, their clients and the consumer.  For students who are social media and technology rookies, how to be prepared for the impact and avoid the possible pitfalls of the Web 2.0 culture. If you are already engaged in some form of social media interaction, how to craft an integrated business strategy that is sustainable, effective, and compliant with ethical standards and regulatory guidelines.